Leaflets in early times were direct and interesting. The content included the treatment of illness, analysis of patients’ conditions, secret solution, etc. There was even the publication of letters of appreciation. It evokes nostalgia of 1980s and is fun to read in our time.
1980s, collected by Mr. Chi-Jung Kao

In early times of Taiwan, the medical environment was inconvenient and it resulted in the home delivery service for drug in the towns. In Chiayi City, it included Chang Zhu lane, Chu Kou, Chu Qi, Huo Tan Pu, Niu Chou Pu, Fan Road, etc. At the time, education was not prevailing and most of the people were illiterates. Thus, some drugs were indicated by drawing. It is interesting.
1960s, collected by Mr. Cheng-Hsin Kao

?(An Ywh Tsay)
Chiaxing Pharmaceutical company was founded on Zhongzheng Rd., Chiayi City in 1962. “An Ywh Tsay” was the medicine to remove ascariasis. In early times, it was put in the iron box which was different from medicine bag of nowadays. The storage was inconvenient; however, it was not easy to lose it.
1970s, collected by Mr. Che-Hsiung Kuo

It is challenging for the parents to feed medicine to children. The object is the utensil of medicine feeder in early times. Children refused the medicine since it was bitter and they were fed by filling the medicine. The collector mentioned that during the childhood, the aunt had cows and they also fed the cows medicine with bamboo tube.
1910s, collected by Mr. Cheng-Hsin Kao

The former of Fengyi printing plant on Xinrong Rd., Chiayi City was “Lo printing company” which has been the largest typographic printing plant in the south of Taichung. It has been 60 years and it still shows the affection to “characters”. From typographic printing to computer printing, it is connected with matrix type cutting machines and 250,000 types. It is the treasury of typographic printing industry. In the past, it was based on manual typesetting. Once the employee took the wrong type and printed “central government” into “communist government” and was investigated by the national security department at the time. It was a local anecdote. With the change of time, 8 cutting machines and 250,000 types in the printing plant are the family heirloom of Mr. Lo. Fengyi typographic printing becomes part of the history.
1970s, Shen-Mao Lo of Fengyi printing, collected by Mr. Ming-Yue Tsai, the head of Hongwa Li

In early times, when women who needed formal cheongsam, they came to Sanmei cheongsam and find the tailor Lee Qing-jiang and they could order elegant cheongsam. Some ladies ordered the models worn by the actresses. The time thus passed by with the people of Chiayi through the handmade spirit of craftsmen.
Provided by Sanmei cheongsam

(“Wan Maw Scale Factory”of nowadays )
“Wan Maw” was founded in 1920. In 1928, the business was launched on the intersection of Yuan Ting Land No. 60 of Chiayi City. The decoration of the front was simple and fashionable. It was important local commercial landmark. At the time, there were only four large department stores in Taiwan. Wan Maw Japanese goods shop was well-know. The building was torn down in 2013 (Year 102 of the Republic of China) and reconstructed as five-floor residential and commercial buildings. Although “Wan Maw” no longer exists, the scale factory witnesses the prosperity of department store in Chiayi.
Japanese colonial period, collected by Mr. Chi-Jung Kao

Distance of images of huge bellow camera relies on a non-transparent and foldable tube. In 1901 (Year 34 of Meiji), the first photo studio launched by Taiwanese people was founded in Taichung. After 1930s, the Taiwanese people who had studied in Japan were interested in cameras and the technique of photography was introduced in Taiwan. It resulted in various photo studios. We associate Mount Jade with Chiayi. When the elderly talked about Mount Jade photography in Chiayi, they would mention “Xin Gao Bo”, Fang Qing-mian who spent most of his time climbing Mount Jade and recorded the four seasons. With the passion in nature, he recorded the highest mountain in East Asia by images and has climbed Mount Jade for more than 3000 times. He witnessed the rise and fall of Alishan forestry center.
Japanese colonial period, collected by Mr. Chien-An Kuan

Large leaflet of sketching printed by 38 shops to introduce the characteristics of the stores. In addition, there is the calendar of yellow chromatic printing. The map of the city is in the middle and the red arrows indicates the direction of the circulation of traffic. It shows the design of one-way traffic at the time; in addition, there is the change “after the end of January 1978, 2 is added before the telephone numbers in Chiayi. 12345 becomes 212345”. The leaflet records the industry, commerce and environment of Chiayi at the time.
1978, collected by Mr. Ching-Hung Sun

Are you motived to fight for the sausage at the stand? There are numerous holes on the pinball and the critical moment is when the steel ball falls in the hole. Great! We win the sausage!
1980s, collected by Mr. Che-Hsiung Kuo

From Japanese colonial period to the present, snowflakes fell from the big crystal ice on the turning machine. They are the gifts of summer. When you see the snowflake ice machine, do you want to turn the handle and make a bowl of snowflake ice?
1970s, collected by Mr. Che-Hsiung Kuo

It is the package of Ching Gang candy in Japanese colonial period. Chiayi candy is called “Ching Gang candy” nowadays with different flavors. From past to the present, it has been well-known traditional snack in Chiayi. When you visit Chiayi, don’t forget to buy some packages for your relatives and friends!
Japanese colonial period, collected by Mr. Che-Hsiung Kuo

“Fumeijen” was founded in 1962 and it still operates on Xirong street of Chiayi City nowadays. It sells the baking ingredients. “Apple puff” is not common in our days and in early times, the package was precious. Since it no longer exists, we can only recall it by the package.
1960s, collected by Mr. Che-Hsiung Kuo

Iron box of Fei Ya Te cookies of Rong Feng Food Company?
The resources in Taiwan were insufficient in the past and the packages of snacks and cookies were not as diverse as modern time. Iron box was the ideal storage for the food which could be easily humid. Besides, the ordered cookies could stay solid and crispy. At the time, it was a joy to have a iron box of cookies!
1960s, collected by Mr. Che-Hsiung Kuo

When we see the passion fruit, we think about the sweet and sour taste. However, do you know that in the past, it was not called “passion fruit”. At the beginning, the name was “Xi Fan Guo” and “Shih Ji Guo”. In 1960s, Typhone Inc. produced the juice of this fruit and introduced it to the market as “passion fruit juice”. Thus, the name stays to the present.
1960s, collected by Mr. Che-Hsiung Kuo

“Jin Quan Xing Jiang Yuan” was founded in the years of Meiji in Japanese colonial period. The founder Lo-Han Hung was called “Luohan of soy sauce” in the business circle. The quality of soy sauce, black bean soy sauce and soy sauce pickles products was well-known in Taiwan. In 1995, the third generation Mr. Mu-Lao Hung decided to close the business since the cost of soy sauce made by the factories was lower. The small-scale soy sauce company thus became part of history. The sign witnesses the rise and fall of handmade and traditional soy sauce and soy sauce pickles products.
1958, collected by Ms. Li-Fang Hung